hype
英 [haɪp]
美 [haɪp]
- n. 大肆宣传；皮下注射
- vt. 大肆宣传；使…兴奋
助记提示
1. probably in part a back-formation of hyperbole.
2. shortening of hypodermic needle.
3. hyperactive => hyper => hype.
4. 谐音“high喷”。
5. hope => hype.
中文词源
hype 言过其实，夸大俚语词，可能来自希腊语hyper,超过的，过度的，词源同super.
英文词源
- hype (n.)
- "excessive or misleading publicity or advertising," 1967, American English (the verb is attested from 1937), probably in part a back-formation of hyperbole, but also from underworld slang sense "swindle by overcharging or short-changing" (1926), a back-formation of hyper "short-change con man" (1914), from prefix hyper- meaning "over, to excess." Also possibly influenced by drug addicts' slang hype, 1913 shortening of hypodermic needle. Related: Hyped; hyping. In early 18c., hyp "morbid depression of the spirits" was colloquial for hypochondria (usually as the hyp or the hyps).
双语例句
- 1. We are certainly seeing a lot of hype by some companies.
- 我们无疑已经看到来自一些公司的大肆宣传。
来自柯林斯例句
- 2. We had to hype the film to attract the financiers.
- 我们不得不热炒这部电影以吸引投资人。
来自柯林斯例句
- 3. The hype and fervour surrounding the event positively invited scepticism.
- 围绕这件事的大肆渲染和热情必然会引起人们的怀疑.
来自《简明英汉词典》
- 4. People went to see the movie because of all the hype.
- 人们因各种天花乱坠的广告宣传而去看那部电影.
来自《简明英汉词典》
- 5. My products aren't based on advertising hype, they sell by word of mouth.
- 我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。
来自柯林斯例句